Creating a personal logo was a fun challenge. In the process I learned more about logos and their creation. Logos should reflect the personality (likes and interests) of the person or company that it represents. It should make use of the elements and principles of design in order to communicate a message and evoke the right feelings in the intended audience. The most important aspects should be emphasized. My design idea changed a few times before I even began sketching anything. My ideas flowed, primarily, from my brainstorming and writing about my personal likes and interests. I made use of color, balance, form, and implied and actual lines. I used pencil to trace my design before coloring it with watercolors. I used some red colored pencil and red watercolor for the cross. The tip of the pencil is colored with pencil, but the rest of the design was colored with watercolor. The most important discovery I made was that watercolor can be manipulated in the sense that water on a brush can be used to move the paint around and lighten the color after it has been applied. I used this technique with the flower. I consulted several resources before creating this logo. The most significant thing I learned was from the book D.I.Y.: Design It Yourself, edited by Ellen Lupton. In it, Mike Weikert writes, "Picture your favorite T-shirt...your fresh haircut, and the big green bowl you bought on eBay...Now, imagine taking these elements and distilling them into a single graphic representation that expresses your most distinctive characteristics," (109). This statement greatly helped me decide on a design. The video Graphic Design: What's in a Logo? (http://digital.films.com/play/5DY94N) was helpful. The video Bottled Up: Repackaging the Brand (http://digital.films.com/play/6ZFKNR) was interesting but not particularly helpful for this assignment.
References:
Lupton, Ellen. (Ed.). (2006). D.I.Y.: Design It Yourself. New York: Princeton Architectural Press.
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